Indbro Research & Breeding Farms Pvt. Ltd. has adopted a revolutionary approach to developing poultry breeds that are uniquely adapted to thrive in challenging climates and conditions. The company has invested considerable resources in research and development, and the fruits of these endeavors are evident in their creation of birds well adapted to hot and humid climates, low-density diets, and tolerant to low-level infections.
Their R&D unit, recognized by the Department of Science & Technology since 2004, has introduced four distinctive products into the market, each tailored to confront specific challenges. The Indbro Coloured Broiler, for instance, is a slow-growing, multi-colored Broiler that can be reared under open housing conditions with lower inputs, ideal for environments with disparate weather conditions.
Notably, the Indbro Rainbow Rooster and Indbro Brown layer are designed for low-input environments, enabling rural farmers to raise poultry with superior efficiency and minimal investment, thus promoting self-sufficiency and nutritional security in rural areas. The Indbro Asseel chicks, bred for their resilience against common diseases and their adaptability to commercial rearing, also contribute to the sustainable growth of rural poultry farming.
Through these strategic efforts, Indbro is not only making strides in the realm of poultry genetics but also bolstering rural economies by empowering small-scale farmers to maintain productive and resilient poultry farms despite challenging conditions.
Highlighting Indbro’s Innovations and Products:
Indbro Research & Breeding Farms Pvt. Ltd. has introduced a range of innovative poultry products, each uniquely designed to thrive in various conditions and meet specific market needs. These include the Indbro Coloured Broiler, the Rainbow Rooster, the Indbro Brown Layer, and the Indbro Asseel Chicks. These models of livestock have been meticulously bred and developed to sustain diverse environments, from disparate weather conditions to low-input regions, contributing to rural empowerment and the sustainable growth of poultry farming.
Indbro Coloured Broiler: This slow-growing, multi-colored Broiler is specifically designed for resilience under open housing conditions. It requires lower inputs than more conventional broilers, making it an optimal choice for regions with disparate weather conditions or resource constraints. Its meat is considered tastier and healthier due to its better water-holding capacity and favorable fatty acid profile.
Rainbow Rooster: The Rainbow Rooster is a product of a Technology Development Board, Government of India funded initiative. It has been commercialized to meet domestic demands and exported to East African countries. Marketed in the form of hatching eggs & day-old chicks, it caters to low-income families under the National Livelihood Mission, providing nutritional security and additional income to rural families.
Indbro Brown Layer: The Indbro Brown Layer is a breed that lays over 300 dark brown eggs annually, making it suitable for household egg production. The bird is easy to keep under low investment conditions, offering a balanced source of protein for rural populations in developing countries. Its larger size makes it well-suited for deep litter and free-range rearing, further increasing its market appeal.
Indbro Asseel Chicks: Traditional rural poultry breeds like the Asseel from Andhra Pradesh are popular for providing tougher and leaner meat. Indbro’s Asseel chicks have been bred for commercial rearing, offering better hatching egg size and chick quality. Resilient against common diseases, they can be raised in a free-range environment after initial confined rearing, making them an ideal choice for rural farmers, senior citizens, housewives, and uneducated youth looking to supplement their income.
Each of these products has been strategically designed and developed by Indbro to meet specific market needs, reflecting the company’s commitment to fostering rural empowerment and sustainable poultry farming.
The Impact of Indbro’s Products on Rural Economy and Nutrition: Elaborate on how Indbro’s products are being utilized by rural communities, from household egg and chicken production to supplementing income for families. Discuss how this contributes to improving nutritional security and financial stability in these areas.
Case Study: National Livelihood Mission and Indbro’s Involvement:
The National Livelihood Mission (NLM) in India aims to alleviate poverty by providing sustainable livelihood opportunities to the rural poor. A key component of this mission involves promoting small-scale poultry farming, which offers a reliable source of income and food security. Indbro’s involvement in NLM has been instrumental in realizing this goal.
Indbro’s Rainbow Rooster, in particular, has been a game-changer in this initiative. As a bird bred for low-input, free-range environments, it perfectly suits the needs of rural communities under NLM. Rural farmers under this program have been able to raise these birds at a minimal cost, thanks to their resilience to local weather conditions and diseases. The Rainbow Roosters also provide a steady source of income in the form of meat and eggs, which can be sold in local markets or consumed, enhancing the nutritional security of these communities.
Furthermore, Indbro’s commitment to continuous research and development has led to the creation of breeds that are even more efficient and easier to raise, further amplifying the benefits to the rural poor. By aligning its products with the objectives of the National Livelihood Mission, Indbro has successfully contributed to the empowerment of rural communities and played an integral role in enhancing rural livelihoods and nutrition.
Conclusion: The Future of Indbro and Rural Empowerment:
Indbro’s unwavering commitment to improving poultry farming techniques, creating healthier chickens, and promoting sustainable rural livelihoods is the cornerstone of their mission. Their continuous research and innovative breeding programs aim to develop breeds that are resilient, healthy, and well-suited to various farming environments. By doing so, Indbro not only strengthens the poultry industry but also plays a part in nourishing communities by providing a reliable source of protein. The emphasis on sustainable practices and rural empowerment echoes their dedication towards a future where poultry farming is efficient, environmentally friendly, and inclusive. The vision extends beyond mere business objectives; it’s a testament to Indbro’s commitment to societal betterment, underscoring the belief that successful businesses can, and should, also be forces for good.
